Fathers play a critical role in their children’s academic success. That path to success begins with reading. On Saturday, November 8, 2008, children at the Blair-Caldwell African-American Research Library in Denver received a special treat – story time with Denver Nuggets player Anthony Carter. Anthony read Where the Wild Things Are and answered important questions like “how old were you when you first touched the rim” and “how hard is it to make it to the NBA”. He also reminded all of the children how important it is to put school before sports.

Anthony participated in this event to promote the Fathers Reading Every Day (FRED) program among Colorado dads and their children. FRED is a four-week program that asks fathers, grandfathers and other male role models to read to their children on a daily basis. Every November, the Be There for Your Kids campaign asks Colorado dads to read to their children for 15 minutes a day during the first two weeks of the month and 30 minutes a day during the last two weeks of the month. Fathers who fill out and submit reading logs are then entered into a drawing to receive special prizes.

Anthony’s appearance at the FRED event was covered on the George Karl Show airing on Altitude TV throughout the month of November 2008. It was also turned into a public service announcement that aired during the NBA Cares series running throughout the 2009 NBA playoffs.