The Colorado chapter of the Public Relations Society of America (PRSA) recognized the Colorado Department of Human Services, Colorado Works Division and The Bawmann Group in 2008 with a Gold Pick Award for the strategic development and implementation of the Colorado Dads website – www.coloradodads.com.

Each year, PRSA Colorado, the state’s official society for the advancement of public relations professionals, recognizes outstanding campaigns that elevate companies, clients and the public relations profession with its prestigious Gold Pick Awards. In 2008, public relations firms, corporations and educational entities were invited to submit entries in 24 different categories.

The judges’ evaluation stated that the Colorado Dads site was “impressive” and utilized “strong research of audiences, creative use of local celebrities and incorporation of Web 2.0 to encourage dialogue rather than a static site. The website scored 79 out of a possible 80 points from the judges.

Launched in October 2007, the Colorado Dads website is the focal point of the Colorado Promoting Responsible Fatherhood Initiative’s Be There for Your Kids public awareness campaign. With versions in English and Spanish, the site serves as an all-encompassing resource for fathers, families, fatherhood practitioners and parent educators. It is one of the most comprehensive fatherhood websites in the country.